The future of cinema and distribution of long form content is far from clear.
feels now more like a land grab over rapidly decreasing and devalued real estate.
Studios are thinking about how to extend the brand, with all of the majors launching their own interactive and new media arms. FIM, CBS Interactive, NBC Digital spring immediately to mind, as well as the mysterious News Corp/NBC joint initiative, the yet to be named (newsite?) digital distribution monster machine.
will the advertising model work? pre roll, bost roll, banner ad, or the cool slidey things that they do on heavy.com (who I think by the way are among the best at making the advertising thing, well, tolerable)
or is branded content the way to go? Let's face it, some of those filmy short ads these days are better than the best short content.
examples abound. Check out my playlist on youtube for some of my faves.... or, if you want to go to the blog that I think caps it perfectly in terms of advertising, check out yves' latest thoughts on right-half chow
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