For an online content producer, there are a growing number of portal sites, online video networks and content aggregators who are in the business of monetization of video on the net.
Most adhere to an advertising based model, and range from paying a flat out CPM, to advertising revenue share, to nothing at all. Over the next week, we will be doing a round-up of some of the best (and worst) propositions for the independent online video producer, and see how they all stack up against each other with regard to the following:
1) the financial model & terms of payment
(terms of the offer)
2) rights required
3) standard of producer (ie is the content filtered/unfiltered)
4) level of active promotion of content
(ie what is the network offering your individual show/program for your involvement)
5) professional development opportunities
6) reach of the network/site (how many users, streams, uniques etc)
7) term of engagement, and termination
8) representations and warranties required
9) Usability
What are the file formats/size restrictions, and general ease of use in upload
10) transparency of service
(with respect to metrics and web analytics made available to producer)
The networks and portals that will go under the radar include: Blip.tv, revver, brightcove, veoh, joost and babelgum among others. If there are any that you're particularly interested in, post a comment and let me know.
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