Wednesday, October 31, 2007

Revver - online video sharing network reviewed

Revver

1) the financial model & terms of payment
50/50 split with Revver (40% of gross)

*a unique feature of Revver gives 20 percent of the revenue from videos you've shared (on, say, your Revver page or a personal blog) even if they're not yours; the remaining 80 percent is split evenly between the video's creator and Revver.

*as Revver embraces endroll rather than preroll, viewers do need to view the entirety of your clip whereas with other networks it is sometimes measured on streams initiated.

*You cannot opt out of advertising.

2) rights required

- Online via the revver site and affiliate/distribution sites (ie anyone who embeds the player);
- Broadcast via cable, satellite, digital television, video, laser disc, DVD, CD Rom and motion picture where over the air, wireless or in - hard copy distribution.
- Mobile and other handheld devices

3) standard of producer (ie is the content filtered/unfiltered)
A person does review content for suitability – there doesn’t appear to be a ‘taste’ or ‘judgment’ filter/criteria.


4) level of active promotion of content
(ie what is the network offering your individual show/program for your involvement)
None promised – but there are ‘featured collections’, featured producers and featured sites on the Revver landing page.


5) professional development opportunities
None promised.

6) reach of the network/site (how many users, streams, uniques etc)
TBA

7) term of engagement, and termination
Term ongoing unless ended by producer/Revver, terminable at will.

8) representations and warranties required
Full responsibility for content

9) Usability
What are the file formats/size restrictions, and general ease of use in upload


10) transparency of service
(with respect to metrics and web analytics made available to producer)

QUICK ROUNDUP

File size/length limits - 100MB/Any length
Storage limit per user - Unlimited
Acceptable file types and formats for upload - QuickTime, MPEG, .mpg, .mp4, .wmv, .asf, .avi (including DivX), .3gp, .3g2
Site converts files to: - QuickTime and Flash 8, resized to 480 by 360 pixels; 3:2 and 16:9 resolutions also accepted, but letterboxed
Video sharing options (social networking) - Embedded video code (Flash and QuickTime, with and without JavaScript); page/profile permalink; one-click email, IM, social networking links; RSS feed, customizable Revver embedded video link widget
Support for upload via cell phone - No
Ability to make videos private - No
High-definition support - No
Online video editing capabilities - No
Supports playlist creation - Yes
Supports customizable user channel/profile page - Yes

Wednesday, October 24, 2007

Online Video Monetization – portals, networks and aggregators reviewed for the net video producer

For an online content producer, there are a growing number of portal sites, online video networks and content aggregators who are in the business of monetization of video on the net.

Most adhere to an advertising based model, and range from paying a flat out CPM, to advertising revenue share, to nothing at all. Over the next week, we will be doing a round-up of some of the best (and worst) propositions for the independent online video producer, and see how they all stack up against each other with regard to the following:

1) the financial model & terms of payment
(terms of the offer)
2) rights required
3) standard of producer (ie is the content filtered/unfiltered)
4) level of active promotion of content
(ie what is the network offering your individual show/program for your involvement)
5) professional development opportunities
6) reach of the network/site (how many users, streams, uniques etc)
7) term of engagement, and termination
8) representations and warranties required
9) Usability
What are the file formats/size restrictions, and general ease of use in upload
10) transparency of service
(with respect to metrics and web analytics made available to producer)


The networks and portals that will go under the radar include: Blip.tv, revver, brightcove, veoh, joost and babelgum among others. If there are any that you're particularly interested in, post a comment and let me know.